Connected vehicles are becoming increasingly popular. Forecasts show that 95% of new vehicles sold will be connected by 2030. Despite this growth in connectivity, many car owners still prefer third-party systems such as Apple CarPlay and Android Auto over the OEMs’ integrated systems. This is an opportunity for OEMs to build marketplaces and partnerships tailored to the unique space of the car.
Beyond Mobility
The automotive industry is undergoing a profound transformation that goes far beyond pure mobility. Major trends are emerging that are changing the way we think about cars and how they fit into our lives. From connectivity to autonomy, from sharing to electrification, the automotive landscape is evolving rapidly.
White Paper
Beyond Mobility: Digital Experience Innovation in the Automotive Industry
Marketplaces and partnerships
Conversion to electric vehicles
Electrification is not only changing the vehicles themselves, but is also having an impact on sales, customer service and the charging infrastructure.
This shift towards electric vehicles is creating a whole new ecosystem into which car brands need to integrate.
Personalized experiences
To manage these changes, automotive companies must focus on enhancing the customer experience through personalized in-vehicle experiences, membership programs, in-vehicle entertainment services and customer-centric digital experiences.
They must also expand their commerce capabilities through direct-to-consumer models, functions-on-demand, in-car e-commerce and marketplaces.
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