Audi relies on a seamless, emotional brand experience – with Valtech Mobility as a partner that implements the entire use case from the idea to operation. With many years of expertise in connected vehicle services, in-car applications and scalable platforms, Valtech Mobility ensures that personalization can be experienced intuitively for millions of Audi vehicles worldwide.
Audi
Audi Themes
All background images of driver and passenger display: @snakebyte
Audi Themes takes visual design and lighting mood in the vehicle interior to a new level - tailored to the individual preferences of users. While customers personalize their driving experience, content creators provide content that is seamlessly integrated into the system. Administrators work in the background to ensure quality and consistency.
This turns every interior into a personal experience - and every journey into a style statement.
Core aspects
Digital Marketplace
User-centered design, agile development and stable operation
Integration
CarApp with catalog, content management tool and Audi Admin Portal
Interface
Connection between OEMs and 3rd parties - for fast integration and optimal data flow
End-2-end
UX Research, UI/UX Design, Backend and Frontend Development
Valtech Mobility as a strategic partner
Our role
Agile, interdisciplinary teams from Munich, Ingolstadt and Düsseldorf worked closely with Audi and the three central user groups – customers, producers and admins. Requirements are analyzed in workshops and continuous exchange and the platform is designed to optimally meet all needs.
Ecosystem
Audi Themes is based on a scalable AWS infrastructure. Producers manage their content via a web-based content management tool, while customers can discover and purchase themes via the CarApp and myAudi app and activate them directly in the vehicle. The Audi Admin Portal ensures quality and controls approval processes for third-party content.
Features
Preview before purchase
Customers have the opportunity to experience themes directly in the vehicle to make sure their selection gives the desired impression before purchasing.
Theme catalog
The display shows an overview of all available themes.
Theme-Types
Audi Themes offers static or dynamic themes that contain changing elements.
User Experience
Audi Themes works with a user-friendlyn Interface that is precisely tailored to the needs of the dialog between customer and producer.
Customers experience their individual Themes directly in the vehicle, while the content management tool gives producers the opportunity to test and improve their experiences in the configurator – for a perfect interplay of creativity and user experience.
Current results
Connection of over 2 million vehicles
Continuous growth in the number of content creators
Availability in more than 35 countries in Europe and North America
Learn More
Visit the official website of the Audi theme worlds to get more insights.
Contact
