The interdisciplinary, closely partnered end-to-end project of experts from research, strategy, back and front-end development and UX/UI design includes the development and design of the content management platform and the admin toolkits for Audi and content providers or third-party providers.
Audi
Audi Themes
Audi Themes is the result of very close cooperation between Audi and Valtech Mobility. It is the first use case in the “digital marketplace” area, a strategic initiative by Audi to offer an even more personalized in-car experience in the future. Audi Themes is currently available to customers in Europe and North America, with further features in development.
Results
Digital marketplace
First app from Audi's "Digital Marketplace" initiative
Integration
Car App, Content Management Tool and Audi Admin Kit
Interface
Interface between OEM and 3rd party
End-2-end
UX research, UI/UX design, backend and frontend development
Our role
Car App
After activation via the myAudi customer platform, users can activate the purchased wallpapers and the matching ambient lighting live.
Content Management Tool
Third-party providers can make content available in just a few steps via the browser application. The new content management tool enables them to be adapted to current and future generations of Audi infotainment devices.
Audi Admin Toolkit
The Admin Toolkit enables Audi to maintain the necessary control over the published content at all times. This ensures that driving ability is not impaired by the themes or that content is created that violates the terms of use.
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